Here it is in a nutshell.
In the world of affiliate marketing, an advertiser can be a company selling a product like e-books, clothing or car parts, or an advertiser could also be an insurance company selling policies. The most important thing to remember is that you are an advertiser. You are going to pay other people to help you sell and promote your business.
Affiliate marketing is an individual or company that promotes an advertiser’s product or service in exchange for earning a commission. Advertisers contractually agree to work with a publisher, then provide the publisher with creative – in the form of links, banner or text ads or even unique phone numbers – that the publisher incorporates into their website.
The final component that completes the affiliate marketing relationship triangle is the consumer. The consumer is the one who actually sees the ad and then makes an action (either by clicking a link or by submitting their information via a form) that takes them from the publisher’s website to the advertiser’s to complete the action, which we call a conversion.
If you’re just getting started as an affiliate marketer and you have a gleam of profits in your eye and a bright and successful future in front of you, the last thing you want to do is join the first group – the people who crash and burn in the first few weeks. No, you want to be the elite – the big time money maker who turns everything they touch into gold – whether it’s a CPA offer or a major affiliate product launch.
It’s not enough to just learn the basics and become “another affiliate marketer”. You need to tap into a reserve of passionate energy and desire to succeed and you need to have the tools and processes in front of you to acquire that level of success.
You want to know what will help you understand everything there is to know about affiliate marketing? It’s called experience. And the only way to get that experience is to keep trying, making mistakes – often times failing – on your path to understanding the business. I can’t tell you how many times I’ve had AHA moments when I finally see what I’ve been blinded to before.
The only way to ever truly understand what you are doing is to fall on your face a few times. When a child touches a hot stove, they quickly learn that it will burn them. The same thing goes for affiliate marketing – someone can outline every little tip they’ve ever learned and yet you still need to touch that stove for themself and learn how hot it is. Some of us get burned less than others, but we all get burned at some point, and that’s the only way you’ll ever learn.
Optimism Pays Off
If there’s one thing I’ve become accustomed to, it’s beginning affiliate marketers lighting up forums and message boards with comments about how hard it is, how they’re about to give up, how they can’t do this or that task. Really…, forget the obstacles. A true affiliate trooper is one who never thinks in terms of obstacles. They think in terms of opportunity and what they can do to overcome those obstacles.