When it comes to online Internet marketing, there are countless strategies and niches that have helped make some marketers into instant millionaires. However, that’s the exception and not the rule, more than a little work is required to avoid becoming one of the 90% majority that fails with online business. Here are some strategies to make sure you join successful group instead of the other group.
How Online Internet Marketing Works
First, you should be aware that there is an underlying philosophy for Internet marketing. You’re not simply selling a product or a website or an eBook. You’re selling a solution or an experience that the customer cannot get anywhere else but from you. Also, most Internet marketing focuses on targeting customers with urgency in mind. You’re solving a problem quickly which keeps them from going to a book store or somewhere else where they might find a slightly less expensive solution.
For example, consider an eBook for $47 about how to stop divorce. There are dozens of such books in print and the strategies in them are generally timeless. So, why would someone pay more for an eBook than the $24 copy of the same tips at a Barnes and Noble? It’ simple, they need those tips at that very moment, not in a day or two when they have time to run to the closest bookstore. Most online Internet marketing strives to influence this sense of urgency and to remind the customer exactly how much of it there is.
How to Sell Your Products
When it comes to making sales to those desperate buyers, you must first find a market that you’re interested in, or at least ready to do a lot of homework on. You will be spending hours of your time and hundreds of your dollars marketing in that field. Imagine choosing a topic you have no interest in at all and finding out after three weeks that your desire to be rich is being overridden by your supreme boredom with the topic. You can see how that could turn out to be a bad situation.
For online Internet marketing, a good place to start would be Clickbank or Amazon to research your products. You can also research niches on industry specific forums or blogs as well. Through this process, spend time developing a long list of well researched, relevant keywords using the Google AdWords Keyword Planner, Traffic Travis, and your own insights.
Eventually, you’ll need to build some sort of sales funnel. The simplest funnels may only involve one web page, while more complex ones might involve article marketing, forum links, and email marketing collection forms, and being active on social sites like Facebook and Twitter, etc. Your end goal is to reach as many of your audience as possible and to convince them that you have the solution to their problem.
Online Internet Marketing Success
To make sure you are successful, I recommend three very important things.
1. Learn to Influence Others – Study copywriting strategies and secrets from as many writers and peers as possible. Learn the tricks of influencing others with the words you write or the videos you produce.
2. Outsource Everything You Can – Your time is more valuable than you will ever know. The more often you can outsource your projects, the more time you’ll have to build sites, research topics, and learn other skills needed to succeed.
3. Test and Retest – If you build a site and it doesn’t draw a profit in week one, keep trying. Every good website goes through testing and yours will be no different. Don’t expect a miracle.
Online Internet marketing is complex and will take you time to master, no matter how much you read. But, if you are persistent, well taught and willing to learn from your mistakes, have no worries – you will make money.