Fishing Lures

Six Great Topwater Lures

Top Fishing Lure Colors

Shimano Shimmerfall, Rapala X-Rap Magnum Stick, 13 Fishing Ladyfish

New Saltwater Lures for 2022

How Much Would You Pay for the Hottest Lure of the Year?

Packs of hungry tarpon follow the baitfish pilgrimage, tearing into the schools along the beaches throughout the day and ambushing them at the passes, inlets, river mouths and channel bridges after dark.

The Best Lures to Throw During the Mullet Run

New Tackle for 2022

Checking out all of the lures at ICAST 2021

Best Lures for 2022 from ICAST

Tackle Organization Tips

New Tackle for 2020

Best Soft Plastic Lures

Trolling With Swimming Plugs

Discover ambush-friendly geography to pinpoint feeding game fish.

Seven Deadly Snook Fishing Lures

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