Category Archives: How To

How to Get More Traffic

That’s the question everyone wants to know the answer to, how to get more traffic. It doesn’t matter how good or how much content you write or how many sites you build. If you can’t get traffic, you’ll never make any money. Fortunately, there are numerous ways to get those IP’s glued to your site. Here are some of the most effective traffic generation methods currently out there.

 

Some of the Best Methods on How To Get More Traffic

Pay Per Click Advertising (PPC)

You can’t beat a sure thing, and it doesn’t get any easier than PPC advertising. However, PPC is also the most expensive traffic source on this list and you’ll always have to pay for it. If you decide to use PPC advertising, the key is to learning how to generate keyword lists, pick out effective long tail keywords and split test your campaigns to minimize wasted campaign costs.

Search Engine Optimization (SEO)

If you want a less expensive way to get more traffic, master SEO. Whereas PPC is a short term method that can cost you more than you make if you’re not careful, SEO is a long term strategy that can bring you real profits over time. Search engine optimization consists primarily of setting up your site correctly, getting quality back links from trusted sites through article marketing, link baiting, blogging, commenting on forums, and link swapping.

Pay Per View Advertising (PPV)

If you’ve ever installed shareware or freeware on your computer and read the terms that you agreed to, you know(unfortunately in most cases) that there are all sorts of advertising tools going in with the program. These programs track your browsing habits, site visits and search preferences, then place ads in context on the sites you visit. As an advertiser, this allows you to pay for CPM ads that are highly targeted to your audience. This is starting to get bigger and bigger as you’ve probably seen for yourself.

Email Marketing

When it comes to learning how to get more traffic, email marketing is the staple of the industry and a vital tool for any site owner. As a marketer, every site you own should have an email opt-in list attached to it. When people opt in and you get those email addresses, that’s like GOLD.  You can then send them valuable information along with promotions and links to your site and make money again and again.

Joint Venture and Email Swap

Joint ventures come in many forms, but a popular method is to trade email lists with a fellow marketer. For example, if you have 1,000 subscribers and they have 1,500, you could both trade emails to the other’s site, gaining an instant exposure to hundreds or thousands of primed niche-watchers. Free products can also be given away on someone else’s site in exchange for links or guest posting on their site for a link.

Affiliate Marketing

Affiliate marketing is a great way to get more traffic if you have created your own product. Affiliates are careful about what they market, so you need to be ready to sweeten the deal for them. For those seeking to get more traffic through affiliates, offer free articles, newsletters and banners, ebooks, and even bonuses for those that sell a lot of products.  Customer/affiliate support needs to be top notch too! The easier you make it for them to make money, the more money you’ll make.

Viral and Social Media Marketing

One of the most fun ways to get more traffic, is with viral and social media, but it’s also the hardest to quantify. To do this properly, use a wide array of tools, including Facebook, Twitter, LinkedIn, YouTube, Digg, and more. Your goal here is to create value that will entice people to come looking for you. Free tips, articles, updates, news, and videos all do this, but don’t forget that those freebies must also be entertaining and informational.  Content is KING!

This is but a few of the many ways to get more traffic.  You need to utilize many of these tools to help drive a stream of visitors to your websites. Build yourself up as an expert in your field, not deceptively, research your niche and your target audience carefully, and get them to come to your site bit by bit. By combining them all, you can guarantee steady, never ending traffic that can’t help but lead to profits.

Pay Per Click

Pay Per Click Tips

The Internet is loaded with Pay Per Click tips designed to help you spend less and make more when using services like Google AdWords. These tips are vital for success with a tool like AdWords. After all, look at how complex the service can be. Marketers with far more training than you have lost thousands of dollars on AdWords with miniscule mistakes. So, it’s vital that you have a clear idea of how to use the service and continuously improve performance.

  • Forget Everything You Know – If you think you know something about AdWords forget it. Be willing to adjust your tactics at any time using the strategies that better trained marketers have developed. Pay per Click tips are a dime a dozen. Keep an open mind and learn constantly.
  • Check Current Statistics – If your products have a small profit margin or you have a low conversion rate on your website as is, you need to address those concerns first. Paying $0.50 a click for a $10 commission on a site with a 2% conversion rate will lose you money. You’ll be paying $25 for $10 in sales. To go with these Pay Per Click tips, remember that a good campaign will boost those low conversions.
  • Budgeting – Mistake number one in PPC is not having a set, well defined budget. This is important for a few reasons. First, you don’t want to spend too much before you improve your numbers. Second, it’s hard to compare data if you don’t spend the same amount of money on a daily basis. Only change your budget once you have regular, improved results.
  • Targeted Landing Pages – If you have multiple pages on your site, most Pay per Click Tips will tell you to send your readers to the page that be represents the keyword. This means having multiple ad groups and URL targets from those ad groups. You want the visitor to find exactly what the ad has promised immediately without any future clicks required.
  • Change Your Ads – Along the same lines, make sure to target your ads effectively. If you sell a series of 10 eBooks on how to make money in the stock market, target each ad to the particular book you’re trying to sell and give the ad its own set of keywords that have been researched and targeted to the product and its buyers.
  • Use Long Tail Keywords – A long tail keyword is the focal point of all Pay per click tips. Take dog training. If you bid on “dog training” alone, you’d get thousands of impressions from people who may not yet own a dog, or who are interested in writing about it or who are looking for obedience classes. However, if you use the keyword “golden retriever food aggression”, you’ll target a specific problem that will only be searched for when someone is seeking a solution. Find ways to target questions a buyer will have just before they make a purchase. Product names, author names, and words like “review” or “buy” are great for targeting prepped buyers.
  • Negative Keywords – Along the same lines, make sure to research the keywords you DON’T want included in any inquiries for your ad. Common negative keywords include: research, training, free, download, discount, and wholesale.

There are hundreds of other Pay per click tips out there that are designed to help you master your AdWords campaign – from split testing to geographical testing to landing page optimization for quality scoring. If you follow these basics, however, targeting your ideal buyer, reducing bad clicks, and always focusing on results and profits, your PPC campaign will be a big success nearly every time.

SEO

Search Engine Optimization Strategy

Everyone’s looking for the perfect search engine optimization strategy to get their website into the top search engines on page one. That simple organic search bump can be the determining factor for thousands of businesses and/or individuals trying to stand out and take their business to the next level. Keep reading for the most powerful search engine optimization methods you’ll find online and the ways you should be putting them to use right now.

On Page Optimization 

No search engine optimization strategy is as old and well tested as on-page optimization. It also happens to be one of the least useful listed here. Once upon a time, these methods would make all the difference. Today, it makes up maybe 15% of your total search engine ranking and Page Rank. However, if you do not use these methods, it can hurt your site significantly.

On page optimization includes keyword optimization, alt tags on your images, deep navigation, SEO friendly links, title tags, and SEO friendly code.

Article Marketing

Article marketing is another search engine optimization strategy that has been around for some time and is highly successful. Essentially, you will write articles with a single keyword focus and a link back to your website. You then upload those articles to article directories that post them for free in exchange for the link to your site.

Once an article is posted, it provides a back link to your site that the search engines pick up. Article marketing is not a one-time process, however. You will need to continuously post new articles over time to maintain the SEO value of those links.

Trusted Site Back Linking

Article marketing generates back links, but if you want truly valuable back links, you need to find trusted sites. Trusted sites are those that Google holds in high regard. Anything that ends in .GOV or .EDU is a trusted site. Additionally, high level directories like DMOZ or Yahoo! are trusted sites, along with major forums or information resources.

Link Baiting 

Link baiting is a search engine optimization strategy where you produce high quality content that will attract attention on its own. For example, if you had a dog training site, you could produce an article on the Top 101 dog behaviour problems. The article would be massive and take hours to write, but it would also be a powerful authority resource in the niche, drawing attention from many other websites.

Social Media Marketing

Social media is a common tool today, though many marketers misuse it. The goal is to use sites like Facebook, Twitter, and LinkedIn to set yourself and your business up as an authority as well as a recognizable personality and brand that can be trusted for niche information. You need to provide constant, daily value that your readers can take away from it.

Viral Marketing 

Viral marketing, like social media and link baiting, focused on drawing people to you. As a search engine optimization strategy, viral marketing is the least measurable, but can be the most effective. Examples of viral marketing include video productions for YouTube, sending out free reports, building squeeze pages, and giving away free software.

No single tactic is going to make the difference between a no-name site and the number one page in your niche. However, if you’re not using the strategies above in tandem, you’re missing a fantastic opportunity to get free traffic for your site. Search engine optimization strategy starts with a long term, detailed plan on how to get your site to the top. Use multiple strategies, test constantly, and adjust when necessary – only then will you find the free traffic you’ve been looking for.

4 Foolproof Traffic Generation Strategies to Increase Organic Traffic

Web traffic simply means the number of visitors that visit a site. Organic web traffic on the other hand refers to targeted traffic. They come to a site by specifically looking for a product or service it offers. This post will show you effective traffic generation strategies so that you can attract more visitors who can be potential customers.

Traffic Travis Affiliate link banner

Are all Traffic Created Equal?

There are basically two kinds of web searches that matter: one type that wants information and another for making transactions. A person typing in “basic SEO tool” is just searching for information while queries like “best SEO tool” can mean he is looking to buy one.  A good website has content laden with the right keywords to address both queries.

How to Make Your Site, “THE” Site For Your Niche

1. Establish yourself as an Authority
You don’t have to have a PhD in your chosen niche to be seen as one. The key is to make “Pillar” content, according to Yaro Starak, a professional blogger from Blogmastermind.com. Creating how to’s and tutorials can increase your site’s value. Use any medium necessary – infographics, video, or step-by-step photo tutorials will do. The next best thing is to make your site a resource site – ala Wikipedia. Write as many original information rich articles, with facts and industry expert quotes. Make sure you update your content and update often to keep customers coming back.

2. Encourage Sharing
Next is to make your content viral. You can use humor or do something short of creating a controversy – give your own twist of a particular topic related to your niche. Just be wary of flaming wars. Not all publicity is good. Getting negative reviews on the web can hurt your reputation, not to mention sales.

3. Optimize Content
Now that you’ve created a site with high quality content, make sure its optimized for the right keywords. Good keywords can include what they call long tail types (“medical books for beginners”, instead of plain “medical books”) with low competition. If you’re just a beginning marketer with no marketing budget yet, you can take advantage of a lot of free online SEO tools online like TrafficTravis from Affilorama to get you started.

4. Use PayPerClick (PPC) Advertising
However, if you do have the budget for it, the book “Fusion: The New Way of Marketing” by David Taylor and David Miles recommends using Google’s text ad service to put your site head and shoulders above the rest. There’s nothing wrong with text ads as they complement all organic traffic customers to increase conversions on your affiliate links.

Just remember to keep creating that unique website experience each visitor will want to come back to. Once they get to know you and like what you have to offer, they’ll tell their friends. And that’s the best kind of advertising you can ask for.